profit ratio Full market competition will make economic activity full of vigor and vitality. 1. Enterprise income tax Advertisement In 1946, the famous British economist J.R. hicks, in value and capital, developed the concept of income into a general concept of economic gain. He argues that the real purpose of computing revenues is to make people aware of the amount of money they can spend without making them poorer. Accordingly, he gave a generally accepted definition of "the maximum amount of consumption that a person can spend at the end of the term, at the same level of prosperity". Hicks's definition, though primarily for personal gain, applies to businesses as well. In the case of the enterprise, according to this definition, the enterprise income can be understood as the maximum amount that can be allocated in the enterprise cost accounting period under the same amount of capital at the end of the term and the beginning of the period. Alpesh Paleja, chief economist at CBI, said: "although sales have grown in the past few months, the basic trading conditions for retailers remain difficult. We expect that the pressures on households to actually pay will continue for a while, so retailers still face challenges. "