non profit healthcare organization Value is the core concept that defines the existence of human beings. It is the essence of human existence and development. All human emancipation behavior, namely the essential rule (humanity) for the creation of the self and to create and eventually reached for the essence of the law in order to maintain and development of a simple statement is all human practice is for maintaining and developing the essence of self, all value form from the category, cannot be separated from this category. Values in many areas have specific forms, such as social value, personal value, economic value, legal value, etc. The existence of these values is the essential nature of the category of human beings in different fields. At the same time, because there are some conceptualized maintenance and development of human thought there is no actual physical force, such value is defined separately as nominal value. Additionally, some businesses tend to omit or neglect the after-sales service. /After putting the money into the pocket, businesses shoulder no responsibility for the successive service. This narrow-minded view wipes off the potential business based on customers' impression. When Businesses have been immersed in counting the temporary money, they have failed to gain more in future. /For example, the diamond of shoes from ABC I had purchased dropped off in two days. I had to head for the relevant repairing center. However, the repaired shoes broke again and irritated me to ask for the refund. What's more, they even charged more for the refunded money. Later I sworn never to offer a glance at this shop and dissuaded friends from visiting it. The customer's feeling directly decides on products' life in the market. It is also worth noting that in 1985, the financial accounting standards board released the concept of income from the concept framework (SFAC)NO. 6. In 1989, the international accounting standards board's framework for preparing and providing financial statements made clear that benefits also included unrealized gains. In 1997, FASB's FASB N0.130 required a full return; In 1998, IASC's IAS NO.1 required the preparation of an equity change table, a comprehensive income statement, including the benefit of reflecting corporate assets. We are in an era of economic, political, technological, social change and development. In this era, change and development bring both opportunities and risks to people, especially in the competition for market, resources and spheres of influence. If managers in seize opportunities and take advantage of opportunities at the same time, and to minimize risk, that is on the way forward towards the goals set up a bridge of convenient and secure, so organizations can be in an impregnable position, in the opportunities and risks of the vertical and horizontal choice, get survival and development. If you don't plan, or have no plans at all, you'll have disastrous consequences.