successful fundraising campaigns non profits The independent of interest is of positive significance to show the active role of the fund users in the reproduction process. 3. The cost of accounting earnings is listed in historical cost. Due to the current accounting practice in the enterprise asset is measured at the historical cost in, with the cost nature is the historical cost has been derived from the law of the transfer, so as to determine the income is an important factor in the cost and the historical cost. Under the theoretical framework of the theory, the theory of commodity market equilibrium and the monetary market equilibrium of Keynesian theory are unified. Marx's theory of interest rate decisions from the perspective of the source and essence of interest, taking into account the institutional factors in the role of interest rate decisions of interest theory, its theoretical core is the interest rate is determined by the average profit margin. Marx believed that under capitalism, interest is a part of profit and a form of conversion of surplus value. 6. The accounting benefit is bound by the prudent principle. According to the principle of prudence, when there are a variety of accounting methods to choose from an economic business of an enterprise, it should choose a method that neither overestimates nor depreciates the benefits. Enterprises manipulate profits to achieve homogenization of profits, most of which adopt the method of overestimating earnings, and the subjective selection of the period of value-added. Financial staff are used to dividing the investment payback period into long-term, intermediate and short-term periods. The term usually refers to more than five years, short term generally refers to a period of less than one year, and the middle term is somewhere in between. Managers also use long, medium and short term to describe the plan. Long-term plan describes the organization in a quite long period (usually more than 5 years) and the development direction of policy, regulation on the group's various departments over a longer period of time in some activities should reach the goal and requirements, mapped the organization long-term development blueprint. Short-term plans specifically provides for all departments of an organization in the current stage, to the future the shorter period especially in the recent period of time, which should be engaged in activities, engaged in such activities should meet the requirement, and thus provides a basis for the ACTS of all members of the organization.