profit maximasation All things in the world are constantly moving. In all attributes of matter, motion is the most basic attribute, and other attributes are specific manifestations of motion attributes. For example, spatial attribute is the broad embodiment of physical activity. Time attribute is the persistence of material movement. Material movement form is varied, for each specific material movement form the corresponding form of energy, such as: and macro mechanical movement of the object corresponding to the form of energy is kinetic energy; The energy form corresponding to the molecular motion is heat energy; The energy form corresponding to the atomic motion is chemical energy; The energy form corresponding to the directional motion of charged particles is electric energy; The energy form corresponding to the photon motion is light energy; And so on. The motion characteristics of two objects can be described and compared by some physical quantity or chemical quantity. For example, two objects that make mechanical motions can be described and compared by physical quantities such as speed, acceleration and momentum. The current can be described and compared with current strength, voltage, power and so on. , but when the movement form phase at the same time, not two material movement characteristics only can describe and compare each other quantities is energy, the energy feature is moving all the common characteristics of material, energy scale is measure all movement in the form of a general. Thus, a new philosophical definition of energy can be made. Based on the above two kinds of comparison and analysis of the concept of earnings, reveals the inadequacy of accounting earnings, i.e., the accounting income does not take into account inflation, the production gains, goodwill to improve the impact of changes and their value, and can be found on only the pursuit of reliability, and can be measured, which affect the enterprise's profit ability and continuous operation ability. Accounting, since the 1950 s began to pay attention to absorb the income concept of some reasonable kernel of economics, the concept of modern accounting theory of income in the income concept of economics. The social profit generated by enterprise activities is the addition of economic profit or the external economic effect of the activity. Companies may make significant monetary profits, but external economic effects often result in negative results, and substantial social profits may be minimal. Such as the industrial revolution, the mass production of the factory is low cost and price of product, but in order to earn maximum profit, factory owners and lower production costs, lead to the low wages of child labor, as well as improper handling industrial waste or contaminants and other social burden. Japan's industrial standard, JISK 0101, defines a car as a vehicle equipped with an engine and a control device that can still drive on land without a fixed orbit or overhead line.