essential oils acne Apple has released some incredible huge facts for their third quarter of 2011, with quarterly revenue reaching $28.7 billion, growing 82% year over year along with a net gain of $7.31 billion. Steve Jobs, Apple's CEO said: 'We're thrilled to deliver good quarter ever, with revenue up 82 percent and profits up 125 percent.' and the man added 'Right now, we're very focused and pumped up about bringing iOS 5 and iCloud to the users this fall.' 1. The accounting income is based on the actual economic business of the enterprise, and the sales revenue obtained from selling products or providing services is deducted from the cost of actual sales revenue. These economic businesses include both external and internal transactions. Business activities with the outside world transfer the assets or liabilities of an enterprise, since it is usually a direct monetary income, so its measurement is generally accurate. The use or transfer of assets within an enterprise, as a result of a non-direct monetary balance, is usually not accurate. According to traditional accounting views, changes in market prices or expected prices are not included in the transfer of internal assets. When a transaction occurs, the price of an old asset is usually transferred to the new asset, which is the measurement of the proceeds of the transaction. The transaction method automatically deduces the process of determining income during sales or trading, as well as the cost transfer practice in accounting. According to this model, the interest rate decision depends on the supply of savings and investment needs, money supply, money demand, four factors, cause a change in the saving investment, money supply and demand factors will affect the level of interest rates. This theory is characterized by general equilibrium analysis. Based on the above two kinds of comparison and analysis of the concept of earnings, reveals the inadequacy of accounting earnings, i.e., the accounting income does not take into account inflation, the production gains, goodwill to improve the impact of changes and their value, and can be found on only the pursuit of reliability, and can be measured, which affect the enterprise's profit ability and continuous operation ability. Accounting, since the 1950 s began to pay attention to absorb the income concept of some reasonable kernel of economics, the concept of modern accounting theory of income in the income concept of economics.