Those that support animal testing claim that is a necessary practice. They explain that businesses that rely on animal testing do use humane ways to feed, house and care for the animals. Supporters also claim that alternatives to animal testing aren't as far reaching, lacking the opportunity to figure out how cosmetic products affect living tissue and organs. As any first-year econ student will advise you, there are two disciplines in economics - microeconomics and macroeconomics. And they do not like each other. As the U.S. Congress prepares dropping the hammer for the financial services industry, let's consider the forces which might be butting heads and why it is just since they've chose to accomplish that. Microeconomics is the area that business students gravitate towards. Profit maximization will be the mantra, with marginal costs and fixed costs optimized to make businesses all the money as is possible. Microeconomics blogs about the world from the eyes of the CEO, who looks to accomplish what's best for his company - bring in more money and deliver value.