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It is clear that these two perspectives will certainly draw swords against the other person very often. Although many people agree that efficient finance industry is good for everyone, the steps that government must take to obtain there often run counter to the microeconomic interests of business. Sometimes a merger must be blocked to foster competition. Sometimes disclosures have to be legislated to ensure buyers and sellers may make informed decisions. And sometimes certain activities have to be regulated or prohibited to ensure some aren't financially harmed by others. M R Kopmeyer, as part of his book, ’How you will get richer, quicker’ suggests us to jot down our ideas in 3” x 5” cards and carry them within our pocket. Ideas in 3” x 5” cards are for re-reading and look at. Frank Bettger in their book, “How I raised Myself From Failure to Success in Selling” reveals his pocket reminder technique: “I comprised a 3” x 5” card, a 'pocket reminder’, per certainly one of my subjects, using a brief summary of the principles. The first week, I carried the charge card Enthusiasm inside my pocket. At odd moments in the daytime, I read these principles. ” 9. Their emotional appeal