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Inspired by vale tudo competitions in Brazil, the UFC held its first competition in Denver, Colorado in 1993. Showcasing fighters of different proficiencies?including boxing, Brazilian Jiu-Jitsu, wrestling and Muay Thai, among others?the UFC sought to distinguish the top martial art inside a real fight. After a period of political backlash, the UFC gradually underwent reform by embracing stricter rules inside them for hours sanctioning with State Athletic Commissions. Wal-Mart, as submitted by Hitt et al (2009), has created the international market due to competitive advantage as well as the facet of globalization. In this case, the facet of globalization has allowed the corporation to create alliances with companies. For instance, the corporation surely could access Brazil via a partnership which has a Brazilian company called Grupo Garantia where Wal-Mart represented 60% of the partnership whilst the Grupo Garantia controlled Lojas Americanas remained with 40%. Wal-Mart usually opens up stores in most countries where it enters like a market entry strategy. This entry mode is preferred over the other modes because through forming alliances a company can share resources so because of this few costs are incurred especially through marketing and distribution. As indicated by Hitt et al (2009), strategic alliances have become essential specially when a company doesn't need plenty of resources. This is because resources are shared between countries so because of this the whole process of marketing and distribution is manufactured basic and cheap. In Brazil, Wal-Mart surely could market its products cheaply since Lojas Americanas had been known in this country.