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Well in simple word logo could be thought as an alphabetical representative of your company. For instance, renowned UK based car Maker Company Bentley Motors Limited has 'B' marked logo attached to its vehicles. This is just an illustration you'd have noticed virtually all companies having their logo representing their business and driving them to look different from their contenders manufacturing same form of products and offering the same form of services. With the recent downturn in the economy, companies are cutting costs and several are trimming their advertising budgets. However, it's not some time to reduce advertising budgets, but is time to re-evaluate the advertising budget. Small businesses should know that money spent on advertising is definitely an investment and not an amount.