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Wal-Mart, as submitted by Hitt et al (2009), has created the international market due to competitive advantage as well as the facet of globalization. In this case, the facet of globalization has allowed the corporation to create alliances with companies. For instance, the corporation surely could access Brazil via a partnership which has a Brazilian company called Grupo Garantia where Wal-Mart represented 60% of the partnership whilst the Grupo Garantia controlled Lojas Americanas remained with 40%. Wal-Mart usually opens up stores in most countries where it enters like a market entry strategy. This entry mode is preferred over the other modes because through forming alliances a company can share resources so because of this few costs are incurred especially through marketing and distribution. As indicated by Hitt et al (2009), strategic alliances have become essential specially when a company doesn't need plenty of resources. This is because resources are shared between countries so because of this the whole process of marketing and distribution is manufactured basic and cheap. In Brazil, Wal-Mart surely could market its products cheaply since Lojas Americanas had been known in this country. 2010 is known as the entire year of emerging stars including Justin Bieber and Willow Smith once they continuously released exciting songs which became hits on the Internet. This year, the globe music also witnessed the achievements famous stars for example Rihanna, Lady Gaga, Katy Perry and the like. Justin's “Baby”, Willow Smith's “Whip My Hair”, Eminem's “Love the Way You Lie”, and Lady Gaga's "Bad Romance" are selected because the favs songs of the entire year 2010 which made the singers gain fame and success. As a small business owner, you?re probably inundated with advertising offers and salespeople who would like your cash to promote on billboards , radio and tv, in newspapers and magazines. These salespeople promise massive exposure and hint at lucrative results and roi. But you?re concerned with the chance. A lot of advertising simply won?t work for you. The good news is there's an alternative solution.