oh brother where art though Pay per Click Advertising or PPC is an Internet advertising system the location where the advertiser only pays for the Ad if the Ad is clicked on by an Internet user. In order to get the Ad to look around the search listings you must have the correct key phrases and appropriate copy. However, having it appear isn't enough. If the user then clicks around the Ad and lands on a website landing page that is not appropriate or relevant or perhaps is tough to navigate then you certainly lose a prospective customer so you cash. Wal-Mart has a very productive international human resource management and hence with the ability to monitor and control it's employees in countries aside from the United States of America. The success of Wal-Mart Company, as indicated by Wal-Mart Corporate (2011), is normally brought about by the facet of motivating and satisfying the international employees as a way to work hard inside the search for achieving organizational goals and objectives. Wal-Mart has evolved a culture and control systems that help in creating incentives for associates and managers so that you can enhance their performance and provide the most effective for that company. This company operates departmental and warehouse stores in numerous countries under different names. Additionally, the corporation fosters a culture that rewards and embraces diversity, integrity, and mutual respect (Wollam 2009).