mark bradford art The ‘Hero Honda Motors Limited’ was the 26 years old jv involving the India-based Hero Group and Japan-based Honda Group which has got split and the entire shares of company sold to Hero Investments Private Limited by Honda. Now, the Hero Groups has brought the approval looking at the shareholders to rename becoming Hero ‘MotoCrop’ Ltd. Company makes you provided with wide range of the Hero Honda bikes models to cater your variety of needs and demands. With the recent downturn in the economy, companies are cutting costs and several are trimming their advertising budgets. However, it's not some time to reduce advertising budgets, but is time to re-evaluate the advertising budget. Small businesses should know that money spent on advertising is definitely an investment and not an amount.