art jonak (SPOILER ALERT!) If the opening scenes of Up don't tug on your own heartstrings, then nothing will. We meet a Mr. Fredricksen who finds his soul mates, Ellie. They fall in love, marry, grow old together, and possess their happily ever after until Ellie becomes ill and dies. And there goes the 1st box of tissues. The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest.