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Some parents may raise eyebrows when students are asked to view tv to investigate persuasive techniques utilised by advertisers. However, students will enjoy this activity and learn advertising techniques. And, parents could be happy to realize that their children are learning how a marketers along with the advertisers try and manipulate them by using persuasive techniques. Popular or 'pop" music entered America several decades back, if the term 'popular" wasn't be as cool as what modern people perceived it to be. The fact that the pop genre originated as a variety of various music styles--from jazz to country, be-bop to hip-hop, and in many cases good ole' to rap--is little-known.