profit and non profit Yu 'ebao used to have peaks and valleys Investors are confused and lost on the way forward, the confusion and bewilderment itself will keeps everyone to learn, so investors are eager to learn has been exist, is the power of the instinct of the profit will lead us to learn. It is not easy to learn the key question is: futures, its difficulty may not be less than the difficulty of the transaction, this kind of difficult to make a lot of people were forced to study only a period of time, that then is in a state of flow for a long time, but it is difficult to further more in-depth study. marque Based on the above two kinds of comparison and analysis of the concept of earnings, reveals the inadequacy of accounting earnings, i.e., the accounting income does not take into account inflation, the production gains, goodwill to improve the impact of changes and their value, and can be found on only the pursuit of reliability, and can be measured, which affect the enterprise's profit ability and continuous operation ability. Accounting, since the 1950 s began to pay attention to absorb the income concept of some reasonable kernel of economics, the concept of modern accounting theory of income in the income concept of economics. It's easy to figure out that businesses typically exploit human resources to acquire increasing profits. /Salary deduction, overwork without pay and refusal to award promotion are perceived as normal things in the majority of companies, which overly stretch the labor force at the expense of personnel loss. /The advertising agency provides the relevant example to clarify the point. The account executive is responsible for the communication between the clients and designer, who undertakes the critical duty. However, the persons on the position works overnight but get the minimum wage above the bottom line of society. Therefore, the rate of labor loss in advertising industry marks high notoriously. Overusing human resources definitely means the sacrifice of employee's loyalty. Historical costs differ from current values 6. The accounting benefit is bound by the prudent principle. According to the principle of prudence, when there are a variety of accounting methods to choose from an economic business of an enterprise, it should choose a method that neither overestimates nor depreciates the benefits. Enterprises manipulate profits to achieve homogenization of profits, most of which adopt the method of overestimating earnings, and the subjective selection of the period of value-added.