non profit organizations for mental illness Based on the above two kinds of comparison and analysis of the concept of earnings, reveals the inadequacy of accounting earnings, i.e., the accounting income does not take into account inflation, the production gains, goodwill to improve the impact of changes and their value, and can be found on only the pursuit of reliability, and can be measured, which affect the enterprise's profit ability and continuous operation ability. Accounting, since the 1950 s began to pay attention to absorb the income concept of some reasonable kernel of economics, the concept of modern accounting theory of income in the income concept of economics. Time factor a transaction's expected time is a question worth considering. 1. The amount of the shares, the capital of the company is divided into shares, and the amount of each share is the same, that is, the shares are a reflection of certain value and can be measured in currency; Security is very important, reduce risk is big potential! Point 3: look at the process. The trust process of p2p platform is not strict, including the borrower's identity review, professional evaluation investigation, comprehensive audit risk, mortgage notarization, etc. The investment of securities provides an important means for the central bank to conduct financial macro-control, which is of great significance to the sustainable and efficient development of the national economy.