balanced scorecard in non profit organizations Rachel Rofe and Jaime Mintun shares marketing techniques that can turn knowledge into profits generating resources. The Make 10k In a Weekend eBook contains several how-to's how an internet marketer are able to use his or her abilities to create up to ten thousand dollars every weekend. This may be a tough to swallow for any minute, nevertheless the authors are of the opinion it is possible to do this. With the using the methods that Rachel Rofe and Jaime Mintun expose from the instructional guide, this remarkable wealth creation process is certainly possible. The concept of accounting income is called accounting income. According to the traditional view, the accounting income refers to the difference between the realized income and the corresponding expenses. It has the following characteristics: The social profit generated by enterprise activities is the addition of economic profit or the external economic effect of the activity. Companies may make significant monetary profits, but external economic effects often result in negative results, and substantial social profits may be minimal. Such as the industrial revolution, the mass production of the factory is low cost and price of product, but in order to earn maximum profit, factory owners and lower production costs, lead to the low wages of child labor, as well as improper handling industrial waste or contaminants and other social burden. In 1946, the famous British economist J.R. hicks, in value and capital, developed the concept of income into a general concept of economic gain. He argues that the real purpose of computing revenues is to make people aware of the amount of money they can spend without making them poorer. Accordingly, he gave a generally accepted definition of "the maximum amount of consumption that a person can spend at the end of the term, at the same level of prosperity". Hicks's definition, though primarily for personal gain, applies to businesses as well. In the case of the enterprise, according to this definition, the enterprise income can be understood as the maximum amount that can be allocated in the enterprise cost accounting period under the same amount of capital at the end of the term and the beginning of the period. In 1937, American economist Robert coase (R. H. Coase's publication of the essence of the enterprise is considered to be the beginning of a discussion on this issue. Planning is not only the premise and criterion of organization, command and coordination, but also closely related to the management and control activities. The plan sets the data, scales and standards for various complex management activities, which not only provide direction for control, but also provide a basis for controlling activities. Experience tells us that unplanned activities are uncontrollable and uncontrollable. Because the control itself is to correct the deviation of the deviation plan, to keep the management activities consistent with the objectives. 7. Efficiency. The efficiency of the plan mainly refers to the time and economy.