best business for profit Canning's 1929 book, economics in accounting, cites the economist's view that asset values are determined by the present value of the future cash flows of assets. When the economy overheats and inflation rises, interest rates are raised and credit tightened. When the overheated economy and inflation are under control, the interest rate is duly lowered. Interest rates are therefore one of the fundamental economic factors. Interest rates are an important financial variable in economics, and almost all financial phenomena and financial assets have more or less connection with interest rates. The investment quantity is the decreasing function of interest rate, saving is the increment function of interest rate, and the change of interest rate depends on the equilibrium point of investment quantity and saving amount. Keynes's theory of money supply and demand decided that interest rates were a monetary factor rather than an actual factor. Alpesh Paleja, chief economist at CBI, said: "although sales have grown in the past few months, the basic trading conditions for retailers remain difficult. We expect that the pressures on households to actually pay will continue for a while, so retailers still face challenges. " A report by the GMB union this summer warned that the number of workers who could be dismissed at short notice was nearer 10 million.