advantages and disadvantages of profit maximisation Mooney and si prowse in its around the main accounting principles for enterprises ", not only emphasize to determine profits in a timely manner, and emphasizes the necessary through division operating earnings, the gains and the impact of price changes, to improve the comparability of financial statements and understandability. The international monetary fund has strongly defended its gloomy forecast of the UK after brexit, saying a warning of a slowdown in growth is imminent. BMO capital markets in the report pointed out that because of interest, inflation hedge and global easing monetary policy to offset the strong dollar, 2018, gold prices are expected to average $1280 an ounce. But the fed's proposed slow, steady rate hike will curb investor demand and limit the upside potential. So what are these three factors? They are Cost-Per-Click's (CPC's); which is the sum of money Google pays in the market to a publisher after their ads are clicked by way of a visitor. Click-Through-Rates (CTR's); which is a percentage figure showing frequent AdSense ads are clicked divided by the quantity of unique visitors passing by having a particular site and also the third essential factor is traffic levels. As hicks income concept did not specify what is called "equal wealth", and thus the income concept formed the basis of many debates concept, and the theory of accounting earnings, especially the capital preservation theory has a great influence. In accounting, people used to call "maintaining the same level of affluence" as capital preservation.