profit level indicator advertising (3) monetary benefits -- increase the monetary value of assets. There are both measurable and unquantifiable benefits in these three different forms of income. Among them: mental income is too strong to measure, monetary gain is easy to measure because of the static concept of value change. Economists, therefore, focus only on actual earnings. The powerful duo from the supermodel Gisele Bundchen and NFL superstar Tom Brady are put on the first position with this ranking. After a monster year stuffed with fashion and endorsement deals, Gisele Bundchen is just about the world's first billionaire supermodel with a massive $45 million over the 12-month period. Moreover, Tom Brady wasn't also overshadowed by his more famous wife. He bought home another $31 million using a four-year symbol of $72 million contract extension in September and NFL's richest deal, putting the couple's combined annual earnings at $76 million. In terms of the importance of the plan, the plan can be divided into strategic planning and operational planning.