turnover and profit According to Jerome McCarthy, "basic marketing" : a market is a group of potential customers with the same needs; They are willing to trade the goods or services offered by the seller in exchange for something of value, which is the way to meet the demand. Fold development Just as it's done traditionally, you are able to prepare printed Christmas lyrics sheets and hand them in the market to you and your guests. Then you are able to all go close to the piano to sing the songs individually. That is, obviously, if you have a piano. If not, then it is possible to undertake it inside most convenient and modern way, via your computer and PowerPoint. All you have to do is to download Christmas music online, specifically those karaoke audio files, and listen to it. With great stereo sounds along with a handful of microphones, you and your guests will certainly enjoy Christmas Eve.