10 profit Corporate Culture, or Organizational Culture, is an organization's unique cultural image composed of values, beliefs, rituals, symbols and ways of doing things. Broadly speaking, culture is the sum of material wealth and spiritual wealth created in the course of human social history. In the narrow sense, culture is the ideology of society and the organization institution and institution that is compatible with it. Labour minister John MacDonald (John McDonnell), said the international monetary fund, according to a report of a conservative government "good at cuts in public services, tax breaks for a few rich people, but no hope to invest in our country for the majority of people skills and infrastructure needed for the economic development". There is no ambiguity in the objective of the concrete plan. For example, business sales managers intend to increase sales by 15 percent over the next six months, and he will formulate specific procedures, budget plans, and schedule schedules, which is the concrete plan. Guideline plans only some general guidelines and action principle, favors the actors free disposition, it points out that the key but don't limit actors on the specific target or specific action plan. For example, a specific plan to increase sales may require a 15 per cent increase in sales over the next six months, while a guidance plan may limit sales by 12 to 16 per cent over the next six months. Compared with the guidance plan, the concrete plan is easier to carry out, assess and control, but lacks the flexibility, and its requirements for clarity and predictability are often difficult to satisfy. Before that, what is the nature of the enterprise itself is an issue that has been ignored by traditional microeconomic theory. In the traditional microeconomic theory, is the manufacturer's production process as a "black box", namely enterprise is abstracted into a from input to output a "black box" of the pursuit of profit maximization. According to Jerome McCarthy, "basic marketing" : a market is a group of potential customers with the same needs; They are willing to trade the goods or services offered by the seller in exchange for something of value, which is the way to meet the demand.