definition for non profit Because economists understand earnings as actual material wealth increase, accounting experts think the output value of more than the difference between the input value is profits, there is a contradiction and two kinds of income concept. The specific performance is: This approach periodically revised future plans based on the implementation of the plan and changes in the environment, and moved forward over the period to integrate short-term and medium-term plans organically. As it is difficult to accurately predict the future of the plan work affect organizational survival and the development of economy, politics, culture, technology, industry, customers and other factors change, and as the extension of planning period, the uncertainty is greater and greater. Therefore, the implementation of a planned implementation of a mechanical, or mechanical, and static execution of a strategic plan by a number of years ago may result in significant errors and losses. Rolling planning can avoid the consequences of this uncertainty. The specific approach is to make plans in a very short and thin way. In the light of monetary crisis 2007 - 2010, many companies have had to trim their spending. Meanwhile, in the earlier years, they donated immeasureable dollars. Although there remained many big corporations which still gave away billions to charity within the global slowdown, others slimmed down their funds donations. In 2009, many company gained bigger profits, but this would not translate into bigger donations. Tough economic times can't prevent America's largest business from continuing giving in 2009. 30% of the large corporations gave more cash, and 16% gave a comparable because the year before. In general, total of 68 companies gave less during 2009 than 2008. Cash and product giving combined fell the first time for recent seven years. The following is a summary of companies which gave most during 2009. They were measured by comparing total giving in cash and products during 2009 to total profits in the year before.