problems with non profit organizations In the late 20th century, in the context of China's reform and opening up and modernization, and the influx of new concepts in the field of information technology, the meaning of "enterprise" changed. On the one hand, a large number of "enterprises" have emerged in the non-planned economy. On the other hand, in some new concepts, the meaning is not limited to commercial or for-profit organizations, which are currently mainly derived from the translation of the word "enterprise" in English. Therefore, the word "enterprise" appears in public media in two ways: 3. Modern enterprise period The accounting income maintains the financial capital preservation, namely, the monetary value that only requires the owner to invest is not eroded, the enterprise income exceeds the input value part is the accounting income. Accounting focuses on reporting financial results. The economic benefits insist on physical capital preservation, which can only be confirmed when the actual production capacity of the owner is saved. It is believed that only by maintaining the actual production capacity of the enterprise can the enterprise reproduce smoothly. Physical capital preservation is more meaningful than the income of financial capital preservation, but it is difficult to measure. In 1946, the famous British economist J.R. hicks, in value and capital, developed the concept of income into a general concept of economic gain. He argues that the real purpose of computing revenues is to make people aware of the amount of money they can spend without making them poorer. Accordingly, he gave a generally accepted definition of "the maximum amount of consumption that a person can spend at the end of the term, at the same level of prosperity". Hicks's definition, though primarily for personal gain, applies to businesses as well. In the case of the enterprise, according to this definition, the enterprise income can be understood as the maximum amount that can be allocated in the enterprise cost accounting period under the same amount of capital at the end of the term and the beginning of the period. Any plan includes some elements. One of the first decisions to make is to use the money to do foreign exchange. How much money is actually used depends on a lot of considerations: the first is a trader's motivation, and if it's just to try or play it, it's better to have less money. The other is the enterprise of the trader, who is willing to take much risk to make money. A related factor is the age of the trader, because it involves his family, health, seniority, and his family's attitude to his speculation. These are not insignificant factors. In summary, the most basic point is that traders should not risk the loss of a potential loss commensurate with their importance. "We're seeing more and more frantic promotions and discounts on the streets this week," she said. "the impact on consumers is not what it used to be."