profit maximisation economics So what are these three factors? They are Cost-Per-Click's (CPC's); which is the sum of money Google pays in the market to a publisher after their ads are clicked by way of a visitor. Click-Through-Rates (CTR's); which is a percentage figure showing frequent AdSense ads are clicked divided by the quantity of unique visitors passing by having a particular site and also the third essential factor is traffic levels. In the light of monetary crisis 2007 - 2010, many companies have had to trim their spending. Meanwhile, in the earlier years, they donated immeasureable dollars. Although there remained many big corporations which still gave away billions to charity within the global slowdown, others slimmed down their funds donations. In 2009, many company gained bigger profits, but this would not translate into bigger donations. Tough economic times can't prevent America's largest business from continuing giving in 2009. 30% of the large corporations gave more cash, and 16% gave a comparable because the year before. In general, total of 68 companies gave less during 2009 than 2008. Cash and product giving combined fell the first time for recent seven years. The following is a summary of companies which gave most during 2009. They were measured by comparing total giving in cash and products during 2009 to total profits in the year before. Moneyfacts says the average instant access savings rate is only 0.07 percentage points higher.