difference between markup and profit margin Recently, Apple Inc. announced its astonishing sales record within the Greater China region at US$3.8 billion in latest three-month period, probably leading Apple to surpass the region's pc giant Lenovo Group the first time in a minimum of several years. Let's follow this article and see how amazing Apple's revenue is through the third quarter of 2011. But in order to better future, we must expand the definition of the word "profit", the economic benefits and social benefits are included, and understand that block chain itself is a social innovation of technical solutions. In fact, value has its objective existence form and its subjective reflection form. Subjective value can be divided into two specific forms: values and emotions. Among them, values are people's understanding of absolute value, or people's understanding of value absoluteness. Emotion is the perception of relative value, or the relative understanding of value. Values (or emotional) and the value of relationship in essence is the relationship of subjective and objective: on the one hand, the objective value decision and restricts the subjective value, subjective value is to reflect the objective value, based on the objective value, and around the objective value fluctuates up and down; On the other hand, subjective value has certain relative independence, and has a certain reaction to objective value, which can induce, strengthen or restrict the objective value. In the early 20th century, famous American economist elvin fisher developed the theory of economic gain. In its book "the nature of capital and yield", first, the concept of yield is analyzed in terms of the performance of earnings, and three different types of benefits are proposed: Emotional checking account is divided into two: The emotional deposits along with the withdrawals. Emotional deposits means comprehending the person, being kind and forgiving, and being true to your word. Emotional withdrawal conversely could be the complete opposite of everything I pointed out; being disrespectful, rude and hold grudges, without commitment in any way.