for profit social enterprises Rolling planning laws is according to the principle of "almost fine far" a certain period of the plan, then according to the plan implementation and environmental changes and adjustments and changes to the plans for the future, and by backward, combine short-term and medium-term plans of a kind of planning method. Because economists understand earnings as actual material wealth increase, accounting experts think the output value of more than the difference between the input value is profits, there is a contradiction and two kinds of income concept. The specific performance is: Canning's 1929 book, economics in accounting, cites the economist's view that asset values are determined by the present value of the future cash flows of assets. Corporate Culture, or Organizational Culture, is an organization's unique cultural image composed of values, beliefs, rituals, symbols and ways of doing things. Broadly speaking, culture is the sum of material wealth and spiritual wealth created in the course of human social history. In the narrow sense, culture is the ideology of society and the organization institution and institution that is compatible with it.