profit wealth club Moneyfacts says the average instant access savings rate is only 0.07 percentage points higher. Google just announced financial results for its fourth quarter that ended on December 31st 2013. According to its earnings report, the search giant's gross total consolidated revenue was $16.86 billion, a growth of 17% when compared to the same quarter this past year. Its segment revenue were only available in at $15.72 billion, a 22-percent jump year-on-year over 2012's numbers that have a revenue of $12.91 billion. "British shoppers more savvy than ever before, and ready to search the best deals on the net, the gimmicks and discount stores provide more and more sensible, many people now realize that may not be as they first appear. In 1946, the famous British economist J.R. hicks, in value and capital, developed the concept of income into a general concept of economic gain. He argues that the real purpose of computing revenues is to make people aware of the amount of money they can spend without making them poorer. Accordingly, he gave a generally accepted definition of "the maximum amount of consumption that a person can spend at the end of the term, at the same level of prosperity". Hicks's definition, though primarily for personal gain, applies to businesses as well. In the case of the enterprise, according to this definition, the enterprise income can be understood as the maximum amount that can be allocated in the enterprise cost accounting period under the same amount of capital at the end of the term and the beginning of the period.