non profit Investment in securities is conducive to adjusting capital investment and improving the efficiency of capital use, thus guiding the rational flow of resources and realizing optimal allocation of resources. Any transaction can be seen as a contract between the two parties. The so-called transaction cost can be seen as the cost of the transaction contract. According to Mr Coase and others, a type of transaction costs arise from the accidental factors that occur when a deal is signed. These incidental factors may not be written into the contract due to the fact that they could not be foreseen in advance, or although they could be foreseen, they could not be written into the contract due to too many factors. Another type of transaction costs is the signing of contracts and the cost of monitoring and enforcing contracts. The powerful duo from the supermodel Gisele Bundchen and NFL superstar Tom Brady are put on the first position with this ranking. After a monster year stuffed with fashion and endorsement deals, Gisele Bundchen is just about the world's first billionaire supermodel with a massive $45 million over the 12-month period. Moreover, Tom Brady wasn't also overshadowed by his more famous wife. He bought home another $31 million using a four-year symbol of $72 million contract extension in September and NFL's richest deal, putting the couple's combined annual earnings at $76 million. The response to variability is a resilient instinct. Elastic instinct (also called the conditioned reflex) is an organism formed in the process of life change with conditions and reflection, under certain conditions unrelated stimulus be signals caused by reflections of the unconditioned stimulus. It is not innate, but the reflection of the organism under certain conditions under certain conditions. Conditioned reflex can make animal learning and memory and non-conditional reflex related, but completely different new reflection activity. The formation of conditioned reflex is the formation or connection of the cerebral cortex, which is based on non-conditioned reflex. With conditioned reflex, animals not only reflect things that have direct physiological meaning, but also those that have indirect physiological significance. Elastic instinct can make animals for the changed things to adjust their instinctive behavior, make it easy to adapt to changes in the environment, thus than rigid instinct has more flexibility and purpose, and the body through the conditioning can not before the arrival of the stimulus itself accordingly reaction, make the body more proactive and initiative. Anyway, elastic instinct is higher biological value of variability of external things more advanced way of ordering reaction, is on the rigid instinct, extension, and the synthesis, make rigid instinct has more purposeful and flexibility disappointing because of the best performance of the global economy since the financial crisis.