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Then the interest rate theory of the loan is the interest rate theory of neoclassical school, which is proposed to correct Keynes's theory of "liquidity preference". In some ways, the theory of interest rate can be regarded as a synthesis of classical interest rate theory and Keynesian theory. Any transaction can be seen as a contract between the two parties. The so-called transaction cost can be seen as the cost of the transaction contract. According to Mr Coase and others, a type of transaction costs arise from the accidental factors that occur when a deal is signed. These incidental factors may not be written into the contract due to the fact that they could not be foreseen in advance, or although they could be foreseen, they could not be written into the contract due to too many factors. Another type of transaction costs is the signing of contracts and the cost of monitoring and enforcing contracts. What the central bank can do to prevent the threat to its independence becomes more transparent. They can announce the votes of individual board members on all matters related to the policy and publish the minutes without delay. They can hold more press conferences and be less trite in explaining their policies. They can avoid debate on issues far from their task. They can admit that politicians have a right to determine the central bank's mission objectives. 1. Industrial age 2. Wrong marketing offers - Another big reasons why many color catalogs fail to sell things could be the statement of wrong marketing offers. Some people believe offer freebies might help, while others feel that discounts are the most useful. It is not enough to merely decide randomly on this stuff. You must have an advertising and marketing campaign that targets people precisely and gets those people excited and primed to actually buy. This basically entails doing the correct research about your market after which presenting the very best marketing offers they answer. Without that direction you might too be flying blind with selling using your catalogs Economic profits in perfect competition and monopolistic competition market has a special purpose, a positive profit can attract more enterprises to enter the market, increasing competition and push the market equilibrium price low, exclude some enterprises lack of competitiveness in the market, to achieve long-term equilibrium; On the contrary, negative economic profit can eliminate some of the original enterprises in the market, because the supply is reduced, the market equilibrium price will be pushed up, and the long-term equilibrium will be achieved. The result of the two cases is that economic profits disappear from each manufacturer and the manufacturer's total income is at the lowest point of average cost.