how to run a profitable business This week's sell-off coincided with his prediction. "We're seeing more and more frantic promotions and discounts on the streets this week," she said. "the impact on consumers is not what it used to be." But in order to better future, we must expand the definition of the word "profit", the economic benefits and social benefits are included, and understand that block chain itself is a social innovation of technical solutions. 6. The accounting benefit is bound by the prudent principle. According to the principle of prudence, when there are a variety of accounting methods to choose from an economic business of an enterprise, it should choose a method that neither overestimates nor depreciates the benefits. Enterprises manipulate profits to achieve homogenization of profits, most of which adopt the method of overestimating earnings, and the subjective selection of the period of value-added.