oregon non profit organizations The response to multilayered values is rational. Rational (including abstract thinking with image thinking) is higher animals, are now known to have intelligent human only) on the basis of intellectual responses, to the further development of it by means of language, text or image will intellectual formed by various basic concept and basic image fixed in the form of the second signal system in the brain, and within the brain to be more complex, the deeper, longer series "sex", "rigid instinct", "elastic instinct" and "intellectual" and other forms of reaction. Among them, the cognition of the relation between the basic concepts forms the abstract thinking, and the person's understanding of the relation between the basic images forms the image thinking. Rationality is human to the second signal system of "reflection" type of reaction activity, it can find out the basic concept and basic image, more general internal relation and essence difference between to discover things between the movement of more general and more abstract and change rule. For example, people form "water" and "to..." through the practice of production and life. To ", "low" and "flow", the concept of nouns, prepositions, adjectives, verbs, between these concepts through a certain form of conditioned reflex established a mutual connection, thus obtained the "water flows downwards" such a logic rules.In 1937, American economist Robert coase (R. H. Coase's publication of the essence of the enterprise is considered to be the beginning of a discussion on this issue. 6. Clarity. Plan should be clearly expresses the organization's goals and tasks, clearly expresses the resources necessary to achieve goals and taken by the procedures, methods and means, explicitly expresses the managers at all levels in the rights and duties in the process of execution plan. Under the theoretical framework of the theory, the theory of commodity market equilibrium and the monetary market equilibrium of Keynesian theory are unified. Marx's theory of interest rate decisions from the perspective of the source and essence of interest, taking into account the institutional factors in the role of interest rate decisions of interest theory, its theoretical core is the interest rate is determined by the average profit margin. Marx believed that under capitalism, interest is a part of profit and a form of conversion of surplus value.