castor oil challenge Ipsos Retail Performance, a consultancy, said retailers were fighting for business after the number of shoppers on high street fell by almost 10% in the first three weeks of December. On Sunday, December 10th, a 21% decline in the British national snow. 6. Clarity. Plan should be clearly expresses the organization's goals and tasks, clearly expresses the resources necessary to achieve goals and taken by the procedures, methods and means, explicitly expresses the managers at all levels in the rights and duties in the process of execution plan. According to Jerome McCarthy, "basic marketing" : a market is a group of potential customers with the same needs; They are willing to trade the goods or services offered by the seller in exchange for something of value, which is the way to meet the demand.