The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. Mausoleums, generally speaking, are usually beautiful buildings, standing as stately monuments towards the spouse and children who're layed to relax inside them. These ornate buildings, commonly adorned with bronze and gold accents, marble columns and stained glass windows, are made and assembled to mirror feeling of dignity, serenity, and peace. There are two common complications with a lot of mausoleums, however, which, undesirably, rob the serene and peaceful quality from the families of the interred, and make up a mockery from the deceased bodies. These two conditions are mausoleum smells and coffin, or phorid flies.