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1. The attractiveness of the person 9. Their emotional appeal Whilst still at Klein Donna Karen was approached by Takihyo, Klein's Japanese textile conglomerate owners using the offer of branching on her very own. Donna was sceptical but was encouraged by new sculptor husband Mark Weiss. Both Karen and Weiss became co chief executives of the new brand Donna Karen New York also referred to as DKNY. The brands collections were appreciated making it DKNY a household name.