The UK glass industry is pursuing an active programme on energy efficiency and decarbonisation. But building the business case to secure funds remains a barrier. Capital costs can be very high and paybacks periods are often in excess of two years; traditional loans are usually unattractive for this work. Recently I had a fascinating conversation with a pastor regarding fund raising. We were exploring solutions to raise money for a lot of with the programs the church really wants to implement. Because of my knowing of synergy, I suggested that working with another charity will be a way to expand their donor base, improve their exposure and broaden their appeal.