The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. I've had a weight problem my life. My parents bought me "huskies" while I would definitely grammar school. I wasn't an incredibly active kid. My parents always provided 3 good meals for me daily. School lunches were actually nutritious back then. They weren't anything like they are now with pizza, tacos, hamburgers, hotdogs, chips, sweet sodas and all sorts of sorts of chips and desserts. I hear chips include the main course especially with school girls. Today's kids don't possess a chance.