What we see in the man or woman who has narcissistic traits or even a diagnosed personality disorder is arrogance and preoccupation with themselves and their needs. The desire to be seen as essential, powerful and superior to others is a that requires quenching each and every turn. They search for people who use them a pedestal and revere their presence and intelligence. When those self same people will no longer view them like this, they dispose of them and proceed to the next individual. In order to receive the praise from individuals who they crave and desire, these are manipulative and will often tell lies in what they've got accomplished, who they may be and what you will or might be capable of achieving. For those people that the narcissist sees as being "lower" or "less valuable" than these are, the narcissist will treat these with disdain. The need to control individuals who are around them is very important for the narcissist. Once he understands the character of the business he'll almost certainly try and care for the brand being used by your contenders providing the same kinds of services and products, which is quite possible he might also develop exactly the same form of logo revealing your company. This study will minimize the likelihood of duplicity, but will also help out with understanding and creating a logo of your organization look different from the competition.