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Although Michele watches simply have been known in the United States for a few years, the real history behind the corporation starts back for the 1940's. The company began with all the exquisite thinking about watchmaker Maurice Barouh in Belgium. His strong belief in quality and refinement set the company up for where it can be today. Though the idea of animal testing might appear trivial, testing is not as simple as smearing cold cream or lip gloss about the face of your rabbit. Animals found in laboratory testing, often go through extremely painful experiments and millions die every year. Those that survive the experiments do not get set free, instead they are euthanized. In cosmetic animal testing; rabbits, guinea pigs, mice and rats are commonly used. Tests are performed on finished products and individual ingredients to look for the products degree of toxicity and capacity to cause eye or skin irritations, allergies and other harmful effects.