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PointFire 2013 sits directly in the SharePoint server. With this integration you'll be able to compare in real-time the strings of characters sent by SharePoint to be able to computers. Whenever PointFire finds a match to 1 of their entries, it replaces it while using equivalent word in the other language. The term "Hyperrealism" evolved from the phrase Hyperealisme, that has been first used by Isy Brachot in 1973 as being a French word meaning Photorealism. The word described an absolutely new and independent art genre and elegance in the United States and Europe, which emerged at the outset of the modern day. Wal-Mart, as submitted by Hitt et al (2009), has created the international market due to competitive advantage as well as the facet of globalization. In this case, the facet of globalization has allowed the corporation to create alliances with companies. For instance, the corporation surely could access Brazil via a partnership which has a Brazilian company called Grupo Garantia where Wal-Mart represented 60% of the partnership whilst the Grupo Garantia controlled Lojas Americanas remained with 40%. Wal-Mart usually opens up stores in most countries where it enters like a market entry strategy. This entry mode is preferred over the other modes because through forming alliances a company can share resources so because of this few costs are incurred especially through marketing and distribution. As indicated by Hitt et al (2009), strategic alliances have become essential specially when a company doesn't need plenty of resources. This is because resources are shared between countries so because of this the whole process of marketing and distribution is manufactured basic and cheap. In Brazil, Wal-Mart surely could market its products cheaply since Lojas Americanas had been known in this country.