university for the creative arts Another thing will be the urgency that phones bring to our lives. For example. If I have a message while driving. I have this gravitational pull towards my phone then in no time, there it can be again, in my hand. The PHONE.I mean what's so interesting on the phone that we are prepared to put our lives and others at danger, just to browse the next Whatsapp or Facebook message. It can wait till later surely.