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With the recent downturn in the economy, companies are cutting costs and several are trimming their advertising budgets. However, it's not some time to reduce advertising budgets, but is time to re-evaluate the advertising budget. Small businesses should know that money spent on advertising is definitely an investment and not an amount. Well in simple word logo may be looked as an alphabetical representative of your business. For instance, renowned UK based car Maker Company Bentley Motors Limited has 'B' marked logo installed on its vehicles. This is just an illustration you'd probably have noticed virtually all companies having their logo representing their business and which makes them look completely different from their contenders manufacturing same kind of products and supplying the same type of services. So what is the importance of having the industry's history? Why do you have to study the events that happened before? It's simple'to appreciate the craft many explain better the way progressed through the years. By knowing its history, you will understand what sort of industry grows and the way you can turn into a more competent animator.