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The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. Many organizations do sales follow-up, like customer happiness outreach, that is a laudable endeavor and exactly what this short article offers to address. With that planned, there are many important factors never to ignore when starting down this road. First factor, there are some new wiz-bang solutions to reach out to people; email, tweets, and SMS. While they are viable methods, there is a catch with this particular sort of approach; not every individuals are connected or ?tech-ready?, and you don?t simply want to hear from a demographic slice of your respective market ? you want as varied feedback from as numerous customers as possible. And, the telephone remains the most pervasive way of communication, as it carries a more personal touch plus more credibility using a larger segment of individuals.