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With the recent downturn in the economy, companies are cutting costs and several are trimming their advertising budgets. However, it's not some time to reduce advertising budgets, but is time to re-evaluate the advertising budget. Small businesses should know that money spent on advertising is definitely an investment and not an amount. 2010 is recognized as 4 seasons of emerging stars including Justin Bieber and Willow Smith once they continuously released exciting songs which became hits on the Internet. This year, the world music also witnessed the achievements famous stars such as Rihanna, Lady Gaga, Katy Perry and so on. Justin's “Baby”, Willow Smith's “Whip My Hair”, Eminem's “Love the Way You Lie”, and Lady Gaga's "Bad Romance" are selected as the favs songs of the season 2010 which made the singers gain fame and success. Project Management is gaining momentum in the commercial sector. This isn't by accident. It is an increasingly important portion of owning a successful business, specially in today's harsh economy. In this series, I will highlight reasons why project management is a vital - even vital, portion of owning a business these days. Not only does the value of project management permeate corporations and big business, yet it's pivotal to the success of smaller businesses, consultants and freelancers struggling to buy your competition.