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'Lost' is regarded as the greatest series ever. First premiered in 2004 on ABC, the series was continuously ranked as one of top 10 group of historical by US critics. This American television series contains six seasons, starring lives of numerous individuals and groups who're survivors of jet crash traveling from Sydney and Los Angeles. Each episode was viewed by average of 15.69 million US viewers. The objective of advertising differ under different situations. One advertiser may seek to generate immediate response from the customer; another may seek to develop awareness orpositive image for its product over a longer period. So they need several types of advertisements. Now a days service advertisement are also very common, like financial advertisements, banking advertisement etc.