metal sun art Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. Rob Simpson: Hi, I'm Rob Simpson from Blizzard e-Sports Team, and from now on we got the exclusive possiblity to talk to Gary Platner - lead artist environment of World of Warcraft. So, Gary, how come not you start to tell us a bit about yourself and how you got into the game industry? Gary Platner: I just answered a commercial within the newspaper, it absolutely was in 1993. This was the announcement from the company Sega. They then needed a designer, but I just became an increased education in this part, so I decided to write them. Wal-Mart, as submitted by Hitt et al (2009), has created the international market due to competitive advantage as well as the facet of globalization. In this case, the facet of globalization has allowed the corporation to create alliances with companies. For instance, the corporation surely could access Brazil via a partnership which has a Brazilian company called Grupo Garantia where Wal-Mart represented 60% of the partnership whilst the Grupo Garantia controlled Lojas Americanas remained with 40%. Wal-Mart usually opens up stores in most countries where it enters like a market entry strategy. This entry mode is preferred over the other modes because through forming alliances a company can share resources so because of this few costs are incurred especially through marketing and distribution. As indicated by Hitt et al (2009), strategic alliances have become essential specially when a company doesn't need plenty of resources. This is because resources are shared between countries so because of this the whole process of marketing and distribution is manufactured basic and cheap. In Brazil, Wal-Mart surely could market its products cheaply since Lojas Americanas had been known in this country.