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Since the market generally suits the requirements the consumers, the whopping number of travel companies and travel guides speaks volumes concerning the need for traveling. With 195 official countries on earth and each featuring its own unique culture, customs and traditions, traveling is really a surely a means of growing one?s knowing of the lives of other folks. Wal-Mart, as submitted by Hitt et al (2009), has created the international market due to competitive advantage as well as the facet of globalization. In this case, the facet of globalization has allowed the corporation to create alliances with companies. For instance, the corporation surely could access Brazil via a partnership which has a Brazilian company called Grupo Garantia where Wal-Mart represented 60% of the partnership whilst the Grupo Garantia controlled Lojas Americanas remained with 40%. Wal-Mart usually opens up stores in most countries where it enters like a market entry strategy. This entry mode is preferred over the other modes because through forming alliances a company can share resources so because of this few costs are incurred especially through marketing and distribution. As indicated by Hitt et al (2009), strategic alliances have become essential specially when a company doesn't need plenty of resources. This is because resources are shared between countries so because of this the whole process of marketing and distribution is manufactured basic and cheap. In Brazil, Wal-Mart surely could market its products cheaply since Lojas Americanas had been known in this country. Here is the smartest thing concerning the digital marketingagency if chosen on the conventional usage stuff in the area of marketing. Thepresent method of digitization is well known to provide the true time resultslike signifying the amount within the more sales. This indication helps lateron development of the business too.