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Aside from biography, addititionally there is autobiography. Autobiographies are manufactured by the owner himself. It means the subject from the autobiography could be the author himself. So do not confuse yourself when you distinguish the difference between biographies and autobiographies. Always remember, a biography is made by other persons other than the subject being referred. Well in simple word logo may be looked as an alphabetical representative of your business. For instance, renowned UK based car Maker Company Bentley Motors Limited has 'B' marked logo installed on its vehicles. This is just an illustration you'd probably have noticed virtually all companies having their logo representing their business and which makes them look completely different from their contenders manufacturing same kind of products and supplying the same type of services.