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Money isn't your only consideration when deciding if working with a promotional agency is the right move for marketing your small business. To make a good plan, you have to appraise the invoiced costs of the agency from the hidden costs of managing your marketing plan internally. Time is money'even in addition for business start-ups inside a slow economy. The objective of advertising differ under different situations. One advertiser may seek to generate immediate response from the customer; another may seek to develop awareness orpositive image for its product over a longer period. So they need several types of advertisements. Now a days service advertisement are also very common, like financial advertisements, banking advertisement etc.