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The objective of advertising differ under different situations. One advertiser may attempt to generate immediate response in the customer; another may aim to develop awareness orpositive image due to the product over the longer timeframe. So they need several types of advertisements. Now a days service advertisement can also be quite normal, like financial advertisements, banking advertisement etc. Bollywood was not always known with this name. Formerly known as Bombay film Industry, it turned out given this name because it had been an Indian version of Hollywood. By uniting Hollywood and Bombay arrived on the scene Bollywood, a new symbol of accelerating film industry. It was later that Bombay became Mumbai, but the name Bollywood stayed inside hearts of Indians which is the same since. The establishment with the Indian cinema has given Mumbai an enormous credibility, Hindi movies were always a matter of pride and efforts.